Wednesday, April 03, 2013
Fight back against Lloyd Irvin's latest SEO (search engine optimization) manipulation
Lloyd Irvin recently posted an article that purported to discuss self-defense trends among women, but which really just attempts to boost his SEO profile away from his own revealing patterns and in favor of him continuing to run a business in the martial arts/self-defense communities.
Fortunately Tom Callos found the contact information for the publisher Joshua Merer (firstname.lastname@example.org) and wrote him a note. Here, I'm sharing a sample letter with you and encouraging you to express your feelings on the matter however you believe is appropriate.
is an absolute travesty, considering the subject matter and people your writer has quoted. Unfortunately, you have been suckered into Lloyd Irvin's SEO game, and unknowingly, your article is a sham and a shame. It should be removed immediately. I doubt very much that there is a single person in the martial arts community who is any LESS qualified to teach rape defense ---or to be quoted in any article on the subject. Why? Here's a brief timeline of events this year and links...
January 9, 2013: Two male Team Lloyd Irvin members (Nick Schultz and Mateo Maldonado) are arrested and charged with raping a fellow female student on January 1, 2013.
January 10: Details of Lloyd Irvin's involvement in a 1989 gang rape come to light. http://www.bloodyelbow.com/2013/1/10/3856994/team-lloyd-irvin-rape-case
January 10: Lloyd buys "LloydIrvinRape.com" and uses it to market his anti-rape seminars.
January 14: Lloyd Irvin blackbelt Phil Proctor calls the 1989 gang rape victim a "dirty whore" while defending his mentor
January 20: It becomes public that Lloyd Irvin's sambo coach was convicted of raping his sons and creating child pornography.
January 22: Lloyd Irvin issues an open letter, published on GracieMag.com http://www.graciemag.com/2013/01/official-lloyd-irvin-statement/ .
The letter addresses the recent rape charges against his two students, and acknowledges his involvement in the 1989 rape case (he received a "not guilty" verdict because he testified that he could not maintain an erection, but appeared to have played an active role in a gang rape in which several others were convicted). GracieMag includes a footnote to Irvin's letter in which GracieMag C.E.O. Luca Atalla provides a link to his own public statement regarding the recent news, titled "How the Reputation Murder Works." It essentially serves as a defense of Lloyd Irvin and a dismissal of Lloyd Irvin critics. There are contentious exchanges between Atalla and readers in the comment section, including a back and forth between Atalla and Kathleen Callos ( the mother of TLI student/competitor Keenan Cornelius).
January 24: I respond to Luca:
circa February 19th (dates vary): TLI affiliates announce that they are breaking ties with Lloyd Irvin including BETA Academy.
February 22-- I post an rebuttal to the rumor that Lloyd Irvin's codefendant in the 1989 gang rape was acquitted:
February 27: News surfaces that several prominent members of TLI are leaving the school, including Cornelius
March 1: TLI team member Jordan Schultz posts a message on Facebook providing background into why he and several members fled the academy in the middle of the night, including an accusation that Lloyd Irvin manipulated at least one female student in order to coerce sexual favors from her.
March 21: Remaining TLI member DJ Jackson is discovered to have faced felony sexual assault charges. His legal expenses were covered by Lloyd Irvin and he pled to a simple assault.
Mr. Merer, Lloyd Irvin has become a byword in the Brazilian jiu jitsu community for sexual abuse and manipulation of search engine optimization to cover his tracks. Please reconsider the message you are sending with your publication, remove the article, and issue a statement disavowing your participation in Irvin's pattern of behavior.
Edited to add: the publisher pulled this article, but I am told the author wrote several others about Lloyd in true nut-licking style. If you find more articles on Indyposted about Lloyd, let me know? Thanks!